Advertising, business plan, competitive advantage, customer, demographic, entrepreneur, entrepreneurial spirit, ethical dilemma, ethics, financing, exclusivity, long-term vs. short-term consequences, management, market, market need, marketing, non-profit business, product, product development, profit, social entrepreneur, social responsibility, stakeholders, voting.

Analyzing information, business planning, categorizing data, decision making, evaluating alternatives, expressing multiple points of view, graphic presentation, oral and written communication, presenting information, reading for comprehension, weighing consequences, working in groups, pair work.